By
KERRY McCRAY
BEE STAFF WRITER
(Published: Saturday, July 15, 2000)
An unlikely vehicle will carry an AIDS-prevention message to Modesto today.
A refurbished 1953 Chevy Bel Air painted with safe-sex messages will
be on display at the New Style Car Club's annual barbecue, scheduled for
noon to 6 p.m. at Bearbrook Park.
The car, called the world's first "AIDS prevention lowrider,"
is meant to alert young Hispanic men to the importance of safe sex in
preventing AIDS. Customized for the state Department of Health Services
by Modesto's New Style Club, messages are in Spanish and English.
"With the car, we're really hoping to reach the younger generation,"
said Joe Pasillas, a medical investigator with the Stanislaus County Health
Services Agency.
Reaching young Hispanic men is especially important, Pasillas said, because
the rate of infection for that group is soaring throughout the nation.
Nationwide, Hispanics represent about 9 percent of the population, but
account for about 17 percent of AIDS cases.
In Stanislaus County, the incidence of AIDS among Hispanics is not quite
as disproportionate. Of 535 people with AIDS in the county, 103 or 19
percent are Hispanic. In all, Hispanics account for about 22 percent of
the county's population.
Still, organizers say it's important to send a safe-sex message. Pilar
Montoya, a public relations executive who works with the state Department
of Health Services, came up with the lowrider idea when she saw her nieces
and nephews flipping through Lowrider magazine.
Montoya asked the New Style Car Club to take on the project. Club member
Doug Vigil and his water truck business bought the car. Vigil convinced
his fellow car club members to rebuild it.
They approached San Joaquin Valley businesses, which donated everything
from shiny new rims to a booming car stereo. The Chevy, now painted candy-
apple red, sports Aztec murals and the words "Respect Yourself ...
Protect Yourself" and "Tu Vida Cuenta Usa Condones (Your Life
Matters ... Use Condoms)."
Members of the car club transport the car on a trailer throughout the
state, taking it to car shows and Hispanic cultural events. They began
the tour in April, when state officials kicked off an AIDS-awareness campaign
in Los Angeles.
When it's Vigil's turn to escort the car, he notices young men flocking
to the vehicle. They often pick up safe-sex literature displayed near
the car, he said.
"It really attracts a lot of people," Vigil said. "It
must be working."
Reprinted by permission of Modesto Bee.
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