WIC Farmers' Market Nutrition Program

WIC families can now use the new California WIC Card with a quick-response (QR) code to shop at local WIC authorized farmers' markets. The QR code allows families to buy fresh fruits and vegetables directly from farmers.

Shopping at farmers' markets with WIC supports local farmers while providing families with fresh, seasonal produce. Currently in Stanislaus County, Modesto Certified Farmers Market has vendors accepting WIC's monthly fruit and vegetable benefit. Visit MyFamily.WIC.ca.gov to find participating WIC approved farmers' market.

* This is not an additional benefit and utilizes the monthly fruit and vegetable benefit most WIC participants are issued each month.

HOW IT WORKS

Step 1: Must be currently enrolled in the WIC program

Apply for WIC or renew your WIC account by contacting us via

Text - (888) 413-8165
Phone - (209) 558-7377

Step 2: Receive a new WIC Card!

Contact our office by calling or texting the numbers above to let us know you're interested in receiving a new WIC card!

a short 3 step guide on how to use WIC at the farmers market. 1 shop at a WIC authorized farmers market. 2 show wic card, farmer will scan QR code. 3 confirm purchase by entering pin

Step 3: Visit a participating vendor to redeem your monthly fruit and vegetable benefits

The new California WIC Card supports fruit and vegetable purchases using your monthly fruit and vegetable benefit at farmers' markets all year-round.

  • WIC families can now buy fresh produce at the farmers' market using the monthly Fruits and Vegetables Benefit.
  • Monthly Fruit and Vegetable Benefits can only be used to purchase fruits and vegetables.
  • Herbs, meat, and other foods are not included.
  • The monthly Fruits and Vegetables Benefit is available all year. The benefit amounts are:
    • $26 per month for children ages 1 to 5
    • $47 per month for people who are pregnant and postpartum
    • $52 per month for people who are breastfeeding
    • $78 per month for individuals breastfeeding more than one infant

To submit a complaint against a Farmer/Farmers Market: Click here

Contact Information


Text: (888) 413-8165
Phone: (209) 558-7377
Breastfeeding Helpline: (209) 525-4838

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